It may be oddly named, but Soup almost exactly mirrors Tumblr in both user interface and features, thus making a strong case for a robust Tumblr alternative. So if you have your own custom domain, you have to use DNS functionality to redirect it to the blog. But even with all of that, Blogger isn’t without its downsides, most notable of which is that it doesn’t let you host your blog on a web-server. Lastly, all the regular blog features such as multi-user support (with permissions), posting via email, and comments are supported too. Also, Blogger’s terrible UI has been updated finally and it now has a beautiful Material Design language being used across the platform, making it one of the most gorgeous looking Tumbler alternatives. Oh, and there is full integration with Google’s AdSense program as well, for easy monetization. Blogger also has options for viewing detailed stats, such as monthly page-views, traffic sources etc. It includes a super simple web-based post editor, and you can have up to 100 blogs per account. And if you’re invested in the Google ecosystem, this is one of the best Tumblr alternatives for you. Owned by the tech giant Google, Blogger is one of the easiest blogging platforms out there. Corporations wanting tailor made product/communication blogs.
Individuals getting started with blogging.Web-based post editor not exactly the best.Gets fairly complicated (especially if your blog has multiple scripts, custom plugins etc.).